PlaceWise Media, a leading digital marketer for malls and retailers and the nation's largest shopper marketing network, today announced its recent growth has pushed its client base to more than 600 malls in the United States and Canada, an 83% increase over last year. Currently, PlaceWise Media's shopper marketing network represents an average of 10 million total monthly shopper visits.
"The ubiquity of mobile, the rise in content marketing's importance and PlaceWise Media's unique ability to monetize digital properties for malls has driven tremendous growth for the company," said John Dee, president of PlaceWise Media. "Combine those factors with PlaceWise's track record of innovation and we find ourselves where we are today-- and we're still growing.
"PlaceWise recently signed several new contracts with developers and operators, pushing them to this milestone, including: American Assets Trust, General Growth Properties, Howard Hughes Corporation, Retail Properties of America, Inc., RioCan Real Estate Investment Trust and Spinoso Real Estate Group. The company launched 42 client websites in the first quarter of 2014, and has another 186 in various stages of development for the second quarter.
"Shopper marketing--and mall marketing in particular--is in flux. It wasn't too long ago that a mall website was nothing more than a directory of retailers and business hours," said Dee. "Today marketers need to have geolocation tools, they need to know how to take on showrooming, they need to create both on-premise and digital experiences that move shoppers from being eyes on a screen to being foot traffic in a store."
In addition to the company's innovations in mobile shopper marketing and monetization enhancements, PlaceWise continues to optimize its mobile and web offerings. The company recently launched:
- Flexible Options: Clients are now able to join PlaceWise's advertising network, access its deal and/or editorial content feed and develop widgets for their sites on an individual basis.
- Featured Promotions: PlaceWise is now featuring retailer deals, promotions and new product arrivals in ways that increase shopper engagement with these offers by more than 600%. This capability allows retailers to buy featured placement and generate additional revenue opportunities for PlaceWise Media mall clients.
- Video Content: In addition to expert-written articles, PlaceWise now features fashion and lifestyle videos for client content feeds. Recommended products from stores within the malls are highlighted alongside each video, encouraging on-premise purchases.
- Segmenting: PlaceWise now offers multiple versions of editorial content (videos and articles) to mall clients based on geographic location. Neighboring centers in the same market don't receive the same content.
"We're in the midst of a dramatic shift of power to the consumer that is changing the dynamics of shopping. PlaceWise is developing tools that ensure our clients are ahead of the curve," said Dee. "Our new partners pushed us over the 600-mall milestone, but we couldn't have continued to transform shopper marketing tools over the years without those who have been with us for years. We truly appreciate their continued support."
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